In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap
Category: Marketing
Get the Budget You Need
May 5, 2016
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
How to Win the B2B Market in 2016
December 8, 2015
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance
Let’s Seize the Moment at IBM BusinessConnect
June 8, 2015
“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It's the people.
#B2BTalks April 26 – When Paid Media Meets Content
April 14, 2015
Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the
Calling all Entrepreneurs: Pitchup15 Wants Your Ideas!
April 6, 2015
Spring is in the air and I think it’s safe to say we’re all excited for the change of season. Among other
How To Convince Management to Use a Digital Approach
July 11, 2016
Jen Glazer
The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. (more…)