In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to
Category: Marketing Automation
Partnering with Marketo: Supporting Complex Sales
January 5, 2017
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers.
Content Marketing Experts Reveal Their Top Tips and Tools
September 20, 2016
In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the
Recipe for Success: The Technology Behind the Scenes
July 18, 2016
In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to
It’s Official! PMG Partners with Silverpop, an IBM Company
June 3, 2015
We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership
Calculating Marketing Automation’s Total Cost of Ownership
September 13, 2017
Kfir Pravda
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for