I was at the beach one day with my 8-year-old daughter and she asked what I do for a living? She knows
Category: Business
Why I Decided to Travel to Cork and Meet
February 27, 2019
So, I found myself on an airplane to Cork, Ireland, to meet the awesome team behind Teamwork. Teamwork, is a leading online
Marketing Without a Budget
March 6, 2017
Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth
From Cool Vendor to Magic Quadrant – Best Practice
September 21, 2016
World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner
Get the Budget You Need
May 5, 2016
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
All Enroll! How We Created The PMG University
January 28, 2015
A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for
Conversational Marketing for B2B Buyers
September 8, 2019
Kfir Pravda
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in a meaningful, frictionless way. The reason is that, on-the-one-hand, those who sell are pushed to scale their effort and be efficient, while those who buy - just want to make the right decision and buy. (more…)