Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in
Category: Business
StarAlign! Creating Impact-Driven Teams
July 24, 2019
I was at the beach one day with my 8-year-old daughter and she asked what I do for a living? She knows
Why I Decided to Travel to Cork and Meet
February 27, 2019
So, I found myself on an airplane to Cork, Ireland, to meet the awesome team behind Teamwork. Teamwork, is a leading online
Marketing Without a Budget
March 6, 2017
Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth
From Cool Vendor to Magic Quadrant – Best Practice
September 21, 2016
World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner
Get the Budget You Need
May 5, 2016
“My CEO sees the marketing department as a presentation factory.” “Management doesn't approve additional budget for anything besides events.” “Our job is
Using Sales Enablement KPIs to Drive Revenue Growth
May 1, 2023
Kfir Pravda
Any successful enterprise sales strategy requires a robust sales enablement program. This includes equipping the sales team with appropriate resources, data, and tools to support them in reaching their objectives.When it comes to measuring the success of a sales enablement program, there are several key performance indicators (KPIs) that can be used: Sales ProductivityThe performance of the sales personnel is measured