Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the
Author: Farrah Fidler
About Farrah Fidler
Posts by Farrah Fidler:
How to Digitally Transform Your Marketing Organization
January 15, 2015
Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists
#B2BTalks – Digital Transformation of Your Marketing Organization
December 23, 2014
The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better
New Year’s Resolutions from the PMG Team
December 21, 2014
A new year is upon us, and we at Pravda Media Group are thinking about how we can improve professionally and personally
The Art of Behavioral Analytics and Marketing
December 16, 2014
Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics.
How to Get the Innovative Best Out of Your
December 10, 2014
In this #B2BTalks video series, a lively and captivating panel discussed a topic many of us in the marketing world struggle with
How do you generate leads in a strictly digital
May 7, 2015
Farrah Fidler
As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels. (more…)