Content marketing

Which Marketing Technology Will You Invest In?

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In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question. More

Which Channels Will You Invest In?

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Planning your company’s marketing strategy for the upcoming year can be challenging, to say the least. There are so many factors to consider; among them is the question of how much to invest in digital efforts versus physical events. Luckily we have a panel of marketeers ready to share their opinions on the topic. More

Content Israel 2016 Recap

Content Israel 2016 Recap
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This year, four members of our PMG staff attended Content Israel 2016 in Yaffo. The list of speakers included CEOs, CMOs, Tech Bloggers, and Marketing and Content experts from all types of organizations. We learned a lot from hearing the insights of so many industry leaders, from future trends, unique ways to use data analytics, and ways to connect with your audience. After the event, each of us wrote a brief summary on something we found particularly interesting in the conference. Check out some great tips and insights: More

The State of Marketers

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In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

Content Marketing Experts Reveal Their Top Tips and Tools

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In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion, and together they provide a must-have list for content marketers. The top tools and tips provided by the panelist include: More

Why Localization is Important for Your Content

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How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies.

For previous #B2BTalks, click here!

How to Best Utilize Your Resources for Content Creation

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In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external tools, to create valuable content. Each panelist shares unique ways in which they harness the knowledge and expertise of other employees to create worthwhile content. Make sure to watch the video to find out more!

For previous #B2BTalks, click here!

Content Marketing and the Marketing Funnel

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In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique outlook on content marketing and invaluable insights. They discussed their techniques and gave advice on how to implement these into your organization.  More

#B2BTalks April 26 – When Paid Media Meets Content Marketing

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#B2BTalks 7

Digital marketers may find it challenging to find the right balance between paid media and content marketing in order to yield the best results for lead generation. At the next #B2BTalks Sunday, April 26, 6pm – our panelists will offer solutions to this challenge, as well as tips that you can implement in your own digital marketing strategy. More

Hunt or be Hunted: Content Marketing According to Kevin Spacey

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I’m sure I’m not the only one who was surprised to see Oscar-winning actor Kevin Spacey walk on stage at Content Marketing World 2014 in Cleveland this fall, one of the largest content marketing conferences out there today. Spacey plays the character of Frank Underwood, ruthless politician on “House of Cards” and is famous for his quotes like, “For those of us climbing to the top of the food chain, there is but one rule: Hunt or be hunted.” Is this good advice for a digital marketer? Sometimes it can feel this way. More