Marketing

No Visitor Left Behind

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We all love traffic. No, not the bumper-to-bumper kind that we spend quality time with each morning. But the kind we find online that comes in increasing numbers after you write that clever blog post and share it across your social channels, or the kind that arrives at your carefully-built landing page after you begin an email campaign.

What happens next? We watch the traffic go and can only hope that one day it will return.

According to Marketo, 98% of your website traffic is anonymous, meaning that you don’t have any information about them and therefore no way to connect. You’ve done the work of getting people to your website and now it’s time to make it worth something. More

Building the Sales and Marketing Machine – Everything is Measurable

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Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir Pravda, CEO, Pravda Media Group sat with Saar Bitner, former VP Marketing, SiSense; Udi Ledergor, former VP Marketing, Panaya; and Dori Harpaz, Marketing Manager, Incapsula, to tackle the challenge of building a sales and marketing machine. More

By Popular Demand, #B2BTalks Video Series Now Available Online

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Even digital marketers need to meet face-to-face sometimes.

That was the premise when we created #B2BTalks last year – a place where B2B marketers could meet up, enjoy a beer, network and share tricks of the trade – all in the laid-back setting of a bar instead of a formal conference. More

The Secret to Going Viral: Why BuzzFeed Has 8x More Readers Than the New York Times

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It’s happened to you before. You post a status to Facebook and, unexpectedly, it takes off. Instead of the usual 5 or 10 likes, you get 50 or 100. You find yourself checking Facebook a little too often and each time you are thrilled to see another comment or share. Eventually, though, the attention peters out. You find yourself thinking, “I’d like to do that again!” But to your surprise, it’s not so easy. More

Twitter Analytics vs TweetReach

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Yarin Hochman is Pravda Media Group’s analyst. His primary job is to gather, assess, and crunch data and somehow make sense of the numerical side of social media.

Last week Twitter introduced Organic Tweet Analytics, which allows publishers to measure how their organic (i.e not sponsored) tweets are performing.

Here at Pravda Media Group, measurement is a significant part of our working process used to make smarter, more informed marketing decisions. But what are the differences between TweetReach and the just released Organic Tweet Analytics? They sound pretty similar to me.  More

Content + Paid Media = No Glass Ceiling

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One of the biggest challenges of content distribution is that when using only organic channels (SEO, social) there is a limit to readership growth rate. It seems that using paid media in smart ways could answer this challenge, if done right.

We teamed up with our friends at BIScience and are doing a webinar on Wednesday to discuss this point in more detail, as well as showing relevant cases studies.

If you are interested, register for the webinar using this link.

One for All – All for One

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IMTC & UCI Forum Merger brings us closer to Unified Communications

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There are always some nice perks when it comes to working with loads of different companies and technologies, in the B2B arena.  Besides the pace and the dynamic nature of digital marketing, once in awhile, you feel as if you are part of something – something major. More

5-Minute CMO Guide to the Media Revolution

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The Good Old Days

In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience.

The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the consumers. We had no choice. TV shows were interrupted by commercials showing the benefits of smoking. Newspapers were filled with ads trying to convince us that if we buy that car we will also become attractive enough to win over the beautiful woman that is lying on it in a seductive pose. So basically, after they came up with a cool idea, admen could relax and have a drink.

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The Shocking Truth about your Email Database

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Truth

One of the first things we ask when assessing a client’s digital marketing situation is what’s the size of its email database. The reason is simple – email marketing is still a viable marketing channel. Not only that, but it could also be used as an ad targeting tool in platforms such as Twitter and LinkedIn.

However, the size of the database could be misleading, as size in this case doesn’t really matter. Engagement does. More

Can’t Agree More

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…The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of the funnel; instead, they come in at any stage. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them….

Excellent HBR article, that is a must read for every B2B Marketer.