Marketing Automation

No Visitor Left Behind

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We all love traffic. No, not the bumper-to-bumper kind that we spend quality time with each morning. But the kind we find online that comes in increasing numbers after you write that clever blog post and share it across your social channels, or the kind that arrives at your carefully-built landing page after you begin an email campaign.

What happens next? We watch the traffic go and can only hope that one day it will return.

According to Marketo, 98% of your website traffic is anonymous, meaning that you don’t have any information about them and therefore no way to connect. You’ve done the work of getting people to your website and now it’s time to make it worth something. More

The Shocking Truth about your Email Database

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

 

Truth

One of the first things we ask when assessing a client’s digital marketing situation is what’s the size of its email database. The reason is simple – email marketing is still a viable marketing channel. Not only that, but it could also be used as an ad targeting tool in platforms such as Twitter and LinkedIn.

However, the size of the database could be misleading, as size in this case doesn’t really matter. Engagement does. More

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

step-98822_640

The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: More

Webinar on Scaling B2B Marketing Operations: Check!

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in a joint webinar with Oktopost. On Tuesday, January 21st, our CEO, Kfir Pravda, will host that very webinar, entitled “How to Scale B2B Marketing Operations.”

Kfir is going to share a lot of tricks of the trade. The discussion will be about scaling marketing operations. Strategies to be discussed in-depth include social media, operations, integrations, and marketing automation.

Click here to sign up for the webinar, and learn how to scale your B2B marketing activities effectively.

Also – join us for a special #B2Btalks Breakfast Workshop on January 21st, which will focus on use cases for marketing automation. Click here to register. We also invite you to download the latest in-depth B2B marketing paper by Kfir, titled “8 Simple Use Cases for Marketing Automation”. It offers a great deal of valuable insight for B2B marketers struggling to figure out how marketing automation can fit into their processes.

Marketing Automation Fear? The Answer is Here!

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy talking about how to use marketing automation to simplify and improve marketing operations. More

#B2BTalks Breakfast – Marketing Automation Workshop

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

B2BTalks logo

Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper. More

What technology do you need to build a sales and marketing machine?

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Our first video from the second #B2Btalks event is now live!

In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing machine.

We also touched the way events fit into the bigger picture, and what the role of content marketing is in creating a sustainable marketing operation. More

Top 5 Marketing Automation Articles

click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail

Marketing automation tools and the analytics that come out of them promote efficiency for companies that use them. It is also a tremendous time-saver for marketing departments. Many companies don’t realize that the practice and benefits of marketing automation go beyond basic e-mail marketing campaigns.

Here are 5 great articles (collected by our team) that explore marketing automation in all its glory: tips, tricks, tools, basic know-how, and lessons learned.

Marketing Automation Tools 2013: A Marketer’s Guide
Points on the decision-making process before adopting a marketing automation software platform.

6 Marketing Automation Lessons I Learned the Hard Way
What to NOT do in your marketing automation campaign. This article goes into depth with each point made, and will surely help you steer clear of making the same mistakes.

Marketing Automation Landscape
A complete guide that covers what to consider when selecting a marketing automation tool; marketing automation jargon; features, and more. Just scroll down one notch to get to the beginning of the article.

List of Marketing Automation Systems
Major time-saver if you’re shopping for marketing automation systems. This is a long chart that includes details of over 30 companies with multi-channel marketing.

Marketing Automation on a Shoestring Budget
Ways to get the marketing automation ball rolling, with little to no budget.

Let us know if you have any other great article on marketing automation in mind! Feel free to comment below, or tweet us!

If your interested in marketing automation, message us here, and we’ll get right back to you.