Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
Ad:Tech Summit Buzz
February 11, 2013
I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was
The Ever Changing Role of a Company Website
January 31, 2013
A lot has changed since our first site went live back in 2007. First, the site hosted my personal-turned-professional-turned-company blog. Then, after
You've got to Learn to Listen: Three Ways To
January 2, 2012
Let's face it. We love to hear the sound of our own voices. When I was single, one of the best pieces
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
Kfir Pravda
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping companies evaluate these solutions, we identified the main challenges some of these companies face when comparing the different solutions in the market. Here are the main ones: (more…)