According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an agency managing content marketing initiatives for our clients, we learned that content quantity is key for driving traffic, but the secret sauce lies elsewhere. (more…)
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B2B Content Marketing Dirty Little Secrets
March 19, 2013
Kfir Pravda
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an agency managing content marketing initiatives for our clients, we learned that content quantity is key for driving traffic, but the secret sauce lies elsewhere. (more…)