We’re back this week with the third video installment of #B2BTalks 2 - How to Build a Sales and Marketing Machine. This
Tag: B2B Digital Marketing
Building the Sales and Marketing Machine – Everything is
September 30, 2014
Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
Twitter Analytics vs TweetReach
July 16, 2014
Yarin Hochman is Pravda Media Group’s analyst. His primary job is to gather, assess, and crunch data and somehow make sense of
Content + Paid Media = No Glass Ceiling
July 14, 2014
One of the biggest challenges of content distribution is that when using only organic channels (SEO, social) there is a limit to
Cheers to another great #B2BTalks!
July 2, 2014
Thank you to everyone who came out and made the last #B2BTalks a success! It was exciting to see new faces and catch
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Kfir Pravda
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers. (more…)