So, I found myself on an airplane to Cork, Ireland, to meet the awesome team behind Teamwork. Teamwork, is a leading online
Tag: B2B Digital Marketing
Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we
Pravda Media Group is Now a HubSpot Agency Partner
May 31, 2018
I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner! As a full service B2B Digital
How to Choose a Marketing Automation Platform
April 10, 2018
The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists,
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
Why Intent Data Doesn’t Work
July 29, 2024
Kfir Pravda
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st party intent technologies. However, there's a crucial insight I've gained that often goes unmentioned: Intent data, while incredibly powerful, is not a magic bullet for business growth. It's a tool that requires strategic activation