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Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we
Best Practices in Effectively Promoting Your Webinar
September 5, 2018
Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually
Our Ultimate Summer Reading List
July 10, 2018
Summer is a great time to disconnect, slow down and find some time to read all those books that we put on
Pravda Media Group is Now a HubSpot Agency Partner
May 31, 2018
I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner! As a full service B2B Digital
How to Choose a Marketing Automation Platform
April 10, 2018
The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists,
Bridging the Gap: 3 Ways Sales and Marketing Suffer
December 23, 2018
Kareen Friedman
According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a year due to sales and marketing misalignment. Until recent years, the traditional selling process consisted of marketers handing leads off to the sales team and then the sales going ahead in attempting to close those leads. As of today,