I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner! As a full service B2B Digital
How to Choose a Marketing Automation Platform
April 10, 2018
The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists,
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
How to Run a Successful Account Based Marketing Program
October 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.
Calculating Marketing Automation’s Total Cost of Ownership
September 13, 2017
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for
Our Ultimate Summer Reading List
July 10, 2018
Kfir Pravda
Summer is a great time to disconnect, slow down and find some time to read all those books that we put on our list over the past year. I asked my team which books everyone should read at least once in their life and below are recommendations by some of the PMG team. They’ve recommended books ranging from history to technology,