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Why Localization is Important for Your Content

August 31, 2016

Jen Glazer

How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies. For

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How to Best Utilize Your Resources for Content Creation

August 22, 2016

Jen Glazer

In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external

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Content Marketing and the Marketing Funnel

August 14, 2016

Jen Glazer

In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique

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Top Expert Tips for Digital Transformation

July 25, 2016

Jen Glazer

The question posed to our panelists in this installment of #B2BTalks was one that marketers could practically apply to their own experiences

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Recipe for Success: The Technology Behind the Scenes

July 18, 2016

Jen Glazer

In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to

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How To Convince Management to Use a Digital Approach

July 11, 2016

Jen Glazer

The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel

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The Challenges of Transitioning to Digital Marketing

July 4, 2016

Jen Glazer

In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap

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