Let's talk for a second about "marketing without a budget." There are two types of people who usually promote this concept: Growth
Category: Budget
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
How To Convince Management to Use a Digital Approach
July 11, 2016
The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel
The Challenges of Transitioning to Digital Marketing
July 4, 2016
In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap
How and When to Engage Prospects for Maximum Influence
March 3, 2016
In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They
Why Email is Still the Best Channel for Lead
July 27, 2015
Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel
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Calculating Marketing Automation’s Total Cost of Ownership
September 13, 2017
Kfir Pravda
When used effectively, there is no doubt that marketing technologies help companies to excel in their overall business. This is true for marketing automation, BI, CRM, and other core platforms. However, there seems to be a real challenge in realizing the total cost of ownership of such platforms. While this post will focus on marketing automation, the same is true for