Digital marketing is tough. Buyers’ behavior is in constant transition, and in addition to this, LinkedIn, Google and other platforms are
Category: B2B Digital Marketing
Why Email is Still the Best Channel for Lead
July 27, 2015
Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel
Let’s Seize the Moment at IBM BusinessConnect
June 8, 2015
“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It's the people.
It’s Official! PMG Partners with Silverpop, an IBM Company
June 3, 2015
We have some exciting news that we’ve been keeping up our sleeves. It wasn’t long ago when we announced a new partnership
The Best Online Channels for Lead Generation
May 18, 2015
If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads.
How do you generate leads in a strictly digital
May 7, 2015
As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital
How to Win the B2B Market in 2016
December 8, 2015
Kfir Pravda
17.6 touch points are required on average to close a B2B deal today. According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we