Our CEO is...well...special. He always sends us articles that he's reading at all hours of the day and night, whether it's about
Category: B2B Digital Marketing
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
Kfir Pravda
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of