First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted
Author: Kfir Pravda
About Kfir Pravda
Posts by Kfir Pravda:
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
What technology do you need to build a sales
January 6, 2014
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
Ad:Tech Summit Buzz
February 11, 2013
I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was
Social Media Planning Tool for CMOs
March 26, 2014
Kfir Pravda
Here's a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation, SEO, customer communication and brand awareness. When it comes to B2B, LinkedIn is way more important, but still there's a lot of valuable information here. Enjoy! by johnmnelson. Explore more infographics like this one on the web's largest