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Partnering with Marketo: Supporting Complex Sales
January 5, 2017
Kfir Pravda
I'm happy to announce that we've teamed up with Marketo as our marketing automation solution for companies selling to Enterprise buyers. Selling to Enterprises requires an omnichannel, multi-touchpoint approach. Unlike selling to small businesses, or selling simple and cheap products, enterprise sales are complex, with a long sales cycle that combines online and offline activities. They are based on multiple