Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for
Tag: sales
Building the Sales and Marketing Machine – Everything is
September 30, 2014
Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
Can’t Agree More
May 9, 2014
...The primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of
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Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Kfir Pravda
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here, with multiple decisions makers and influencers involved, and competition fierce in some specific fields such as Electronic Health Records. Could Account Based Marketing (ABM) shorten the sales cycle and improve business results for Healthcare IT marketers? (more…)