By nature, the sales profession is better suited to remote work than other jobs like marketing and IT. In fact a recent
Tag: sales
B2B Video Content: Why It’s Important for Your Business
February 8, 2020
Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this,
Conversational Marketing for B2B Buyers
September 8, 2019
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
Experts Weigh In: What is Account Based Marketing?
September 12, 2017
At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and
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SalesLoft 101: An Introduction to Sales Engagement
May 14, 2020
Kfir Pravda
The average sales rep spends only one-third of their day directly engaging with prospects, with the rest spent on research, meetings and admin tasks. Lost sales productivity costs businesses more than $1 trillion each year. A sales engagement platform helps your team plan, execute, track, measure, and optimize interactions with buyers and customers. It assists your team through every stage of