The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and
April 16, 2023
The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
On May 7th 2024 - PMG, announced a global partnership with G2, the world's largest and most trusted software marketplace. This collaboration marks a Read more...
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
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Scaling Revenue Growth with Intent
May 21, 2023
Kylie Cohen
Revenue efficiency challenges present themselves during this economic downturn, and intent is key to solving them. While intent data and Account-Based Experience (ABX) platforms are typically owned by marketing departments, the impact of intent signals extends far beyond marketing initiatives. Sales and Marketing teams can greatly benefit from leveraging intent when tackling revenue efficiency. However, achieving success in this area requires