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SaaS is not dead. It is bleeding from a thousand cuts.
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, evRead more...
CRM Isn’t the Revenue System. It’s the Data Layer Beneath It.
A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains. Read more...
From Integrating Tools to Building Systems
Photo by Feri & Tasos on Unsplash Editor’s Note: This piece is not a prediction about the future of go-to-market. It is a personal reflecRead more...
The Godfather of Revenue Marketing: Revenue Marketing is Dead
Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketRead more...
Bridging Performance and Storytelling in Marketing
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, HeaRead more...
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The B2B Buyer Experience is Broken
September 18, 2019
Kfir Pravda
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything about it. (more…)