Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful
Tag: Marketing
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
Information Addicts Anonymous
April 25, 2013
Our CEO is...well...special. He always sends us articles that he's reading at all hours of the day and night, whether it's about
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
You've got to Learn to Listen: Three Ways To
January 2, 2012
Let's face it. We love to hear the sound of our own voices. When I was single, one of the best pieces
Email Marketing + Social Web = Bliss
November 15, 2010
Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is
Webinar on Scaling B2B Marketing Operations: Check!
January 9, 2014
Farhana Rahman
We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in a joint webinar with Oktopost. On Tuesday, January 21st, our CEO, Kfir Pravda, will host that very webinar, entitled “How to Scale B2B Marketing Operations.” Kfir is going to share a lot of tricks of the trade. The discussion