There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story
Tag: Marketing
Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
How to Run a Successful Account Based Marketing Program
October 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.
Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing
B2B Video Content: Why It’s Important for Your Business
February 8, 2020
Erin Cohen
Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this, some B2B marketers are still reluctant to use video to interact with buyers. In this blog post, we discuss why video content is important to your B2B marketing and how to use video to reach a wider audience. Why