A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for
Tag: Marketing
How to Digitally Transform Your Marketing Organization
January 15, 2015
Last week we braved the inclement weather for our #B2BTalks event held at Mike’s Place in Ramat Hachayal. There, our three panelists
#B2BTalks – Digital Transformation of Your Marketing Organization
December 23, 2014
The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better
The Art of Behavioral Analytics and Marketing
December 16, 2014
Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics.
How to Get the Innovative Best Out of Your
December 10, 2014
In this #B2BTalks video series, a lively and captivating panel discussed a topic many of us in the marketing world struggle with
How Mitel Motivated Over 1,300 Employees to Promote Their
February 4, 2015
Annette Dvorak
How do you promote your brand and share your company message? Most of the time, we rely on the expected channels of Twitter or the tedious effort of engaging with those top influential people in the industry, hoping that one day they'll share your latest blog post. What many companies overlook is their most powerful marketing asset, the employees, who are