Revenue efficiency challenges present themselves during this economic downturn, and intent is key to solving them. While intent data and Account-Based Experience
Tag: Intent
Unlocking B2B Sales Success with Intent Data
April 16, 2023
The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and
Why Intent Data Doesn’t Work
July 29, 2024
Kfir Pravda
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st party intent technologies. However, there's a crucial insight I've gained that often goes unmentioned: Intent data, while incredibly powerful, is not a magic bullet for business growth. It's a tool that requires strategic activation