Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in a meaningful, frictionless way. The reason is that, on-the-one-hand, those who sell are pushed to scale their effort and be efficient, while those who buy - just want to make the right decision and buy. (more…)
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
Conversational Marketing for B2B Buyers
September 8, 2019
Kfir Pravda
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in a meaningful, frictionless way. The reason is that, on-the-one-hand, those who sell are pushed to scale their effort and be efficient, while those who buy - just want to make the right decision and buy. (more…)