Experiment, incentivize, measure ‒ that’s the message that emerged from the second video of the #B2BTalks series. On December 8, 2013, Kfir
Tag: B2B marketing
By Popular Demand, #B2BTalks Video Series Now Available Online
September 22, 2014
Even digital marketers need to meet face-to-face sometimes. That was the premise when we created #B2BTalks last year – a place where
Truth Hurts – You Can’t Generate Demand
August 27, 2014
Sadly, when it comes to B2B marketing, the whole notion of “demand generation” doesn’t work anymore. Even with the perfect marketing
Content + Paid Media = No Glass Ceiling
July 14, 2014
One of the biggest challenges of content distribution is that when using only organic channels (SEO, social) there is a limit to
Cheers to another great #B2BTalks!
July 2, 2014
Thank you to everyone who came out and made the last #B2BTalks a success! It was exciting to see new faces and catch
11 Lead Gen Questions You Need to Ask Yourself
June 16, 2014
In preparation of next week’s #B2BTalks we asked our panelists what their biggest lead generation challenges are, and we’ve decided to share
Does Salesforce Screw Up Your Funnel?
October 14, 2014
Kfir Pravda
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers. (more…)