Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members,
Tag: B2B marketing
Bridging the Gap: 3 Ways Sales and Marketing Suffer
December 23, 2018
According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a
Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we
Pravda Media Group is Now a HubSpot Agency Partner
May 31, 2018
I’m happy to announce that Pravda Media Group has joined HubSpot as a Certified Agency Partner! As a full service B2B Digital
How to Choose a Marketing Automation Platform
April 10, 2018
The marketing automation market is booming. According to G2Crowd, there are more than 200 marketing automation vendors, and when comparing feature lists,
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Top 5 B2B Video Campaigns to Inspire You into
January 21, 2020
Erin Cohen
There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story in a way other types of content can’t – and have a better chance of holding people’s attention. B2B video content will only increase in value in the next decade as Millennials, a generation reared on video, are promoted