B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to
Tag: B2B Digital Marketing
The State of Marketers
October 18, 2016
In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of
Content Marketing Experts Reveal Their Top Tips and Tools
September 20, 2016
In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the
Why Localization is Important for Your Content
August 31, 2016
How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question
How to Best Utilize Your Resources for Content Creation
August 22, 2016
In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external
Content Marketing and the Marketing Funnel
August 14, 2016
In this #B2BTalks video our panelists discussed content marketing and how it relates to the funnel. Each panelist came with a unique
From Boring to Brilliant – Innovation in B2B Marketing
November 2, 2016
Farrah Fidler
Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation. According to a B2B Marketing International survey, 72% of U.S.