Next week, as part of IMTC's Annual Meeting, I am moderating a panel with the leaders of Telepresence and video communication market
World wonders at Cisco Borderless Challenge
October 4, 2010
Here at Pravda Media we love online or "Virtual" events, we produced two of those with the Israeli iPhone launch and the
In a search for the NEW big idea
August 9, 2010
Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or
Does Like Make Us Stupid?
July 26, 2010
Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made "like" easy. Just a
Humus Manifesto and Shakshuka Reality
July 18, 2010
Image by STML via Flickr Michael Eisenberg, an Israeli VC, wrote two thought provoking posts about the way the government invest properly
Android Apps: From Open Market to Flee Market
July 12, 2010
Image by osde8info via Flickr Google released their Android app inventor, an intuitive development tool for non developers, that enables anyone to
Email Marketing + Social Web = Bliss
November 15, 2010
Kfir Pravda
Take a look at this diagram: North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand's Facebook page, Twitter account, on so on), the