Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful
What technology do you need to build a sales
January 6, 2014
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
#B2BTalks – How to Build a Sales and Marketing
December 1, 2013
One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing
#B2Btalks – Marketing Cloud-based Products
October 9, 2013
B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
Information Addicts Anonymous
April 25, 2013
Our CEO is...well...special. He always sends us articles that he's reading at all hours of the day and night, whether it's about
Marketing Automation Fear? The Answer is Here!
January 9, 2014
Farhana Rahman
We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy talking about how to use marketing automation to simplify and improve marketing operations. (more…)