The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
Webinar on Scaling B2B Marketing Operations: Check!
January 9, 2014
We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in
Marketing Automation Fear? The Answer is Here!
January 9, 2014
We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This
#B2BTalks Breakfast – Marketing Automation Workshop
January 6, 2014
Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful
What technology do you need to build a sales
January 6, 2014
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
#B2BTalks – How to Build a Sales and Marketing
December 1, 2013
One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing
Revenue Attribution 101
February 25, 2014
Kfir Pravda
First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business KPIs. (more…)