Here's a great infographic by Adobe that shows the value each social media platform could provide when it comes to traffic generation,
#B2BTalks – How to Scale Your Marketing Operation
March 6, 2014
While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less,
Revenue Attribution 101
February 25, 2014
First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot,
February 18, 2014
The need for Marketing Automation is booming, with old and new vendors pushing their offering aggressively. After almost two years of helping
Webinar on Scaling B2B Marketing Operations: Check!
January 9, 2014
We resolved to start sharing more insight and B2B marketing know-how with our audience, and accepted an opportunity to take part in
Marketing Automation Fear? The Answer is Here!
January 9, 2014
We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This
PSA – Twitter, LinkedIn Updates for B2B Marketers
April 9, 2014
Kfir Pravda
Twitter and LinkedIn are important traffic, lead generation and engagement platforms for B2B marketers. Both are changing their profile and company pages in the next couple of weeks: (more…)