While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best practices, technologies, and case studies.
It may seem that marketing organization scaling challenges are only relevant to small companies, but this is not the case. That’s why our speakers represent the full spectrum of B2B marketing organizations – from a one man marketing team, to a mid-size one up, to a global, multi-region company.
Join us Tuesday, March 18 at 6pm for a fun evening of networking with other B2B marketers, refreshments, and a panel discussion. We encourage an open discussion so get your questions ready! And make sure to enjoy a beer courtesy of Oktopost.
For those who can’t make it, follow the conversation at #B2BTalks.
We will meet at Leo Bloom’s BackDoor – 24 Raoul Wallenberg, Ramat Hachayal.
Click here to register and share your biggest marketing challenge.
About our panelists:
Daniella Alpher is Vice President of Marketing at CoolaData, a behavioral data service that empowers data-driven online businesses to improve customer lifecycle management. Daniella brings years of marketing and media experience, including from fring, Amdocs and ABC News in New York. She holds a BFA in film production from Tel Aviv University and an MBA from INSEAD.
Udi Ledergor is Head of Marketing at Yotpo. Prior to Yotpo, Udi served as VP Marketing at Panaya, EyeClick, and Sarin Technologies. Udi serves on the Advisory Board of BrightInfo and has consulted companies in a variety of industries on building world-class marketing machines from online and offline lead generation, through qualification to monetization.
Yaniv Zukerman is Vice President Global Marketing at NICE Systems, where he leads the marketing efforts across the company, aligning all business and regions within a single vision. Prior to NICE Systems, Yaniv served as Vice President of Portfolio Marketing at Comverse, and Vice President and Marketing Leader for Shaldor leading the marketing practice for Israel’s largest strategy consulting firm.
Moderated by:
Kfir Pravda is the CEO of Pravda Media Group, a B2B digital marketing powerhouse that combines digital strategy, content and technology.
Visit this link to register and share your biggest marketing challenge.
#B2BTalks – How to Scale Your Marketing Operation
March 6, 2014
Farrah Fidler
While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less, without compromising on quality. At our upcoming #B2BTalks, we’ll discuss tips to scale your marketing operation including best practices, technologies, and case studies.
It may seem that marketing organization scaling challenges are only relevant to small companies, but this is not the case. That’s why our speakers represent the full spectrum of B2B marketing organizations – from a one man marketing team, to a mid-size one up, to a global, multi-region company.
Join us Tuesday, March 18 at 6pm for a fun evening of networking with other B2B marketers, refreshments, and a panel discussion. We encourage an open discussion so get your questions ready! And make sure to enjoy a beer courtesy of Oktopost.
For those who can’t make it, follow the conversation at #B2BTalks.
We will meet at Leo Bloom’s BackDoor – 24 Raoul Wallenberg, Ramat Hachayal.
Click here to register and share your biggest marketing challenge.
About our panelists:
Udi Ledergor is Head of Marketing at Yotpo. Prior to Yotpo, Udi served as VP Marketing at Panaya, EyeClick, and Sarin Technologies. Udi serves on the Advisory Board of BrightInfo and has consulted companies in a variety of industries on building world-class marketing machines from online and offline lead generation, through qualification to monetization.
Moderated by:
Visit this link to register and share your biggest marketing challenge.