One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing
Category: Marketing
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
Ad:Tech Summit Buzz
February 11, 2013
I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was
Coffee Break: Four Articles Worth Reading
January 5, 2012
We've been reading some great stuff at Pravda Media Group that you might enjoy as well. So, pour yourself a cup
Inside Pravda Media Group: New Blogs for Our Clients
January 4, 2012
There are some exciting things happening for our clients that we want to share with you: PrimeSense is gearing up for CES
What technology do you need to build a sales
January 6, 2014
Kfir Pravda
Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I discussed the technologies involved in building a winning sales and marketing machine. We also touched the way events fit into the bigger picture, and what the role of content marketing is in creating a sustainable marketing operation. (more…)