In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks - the problem is to
Category: KPI
Twitter Analytics vs TweetReach
July 16, 2014
Yarin Hochman is Pravda Media Group’s analyst. His primary job is to gather, assess, and crunch data and somehow make sense of
Spearfishing in the Digital Pond
December 12, 2019
Kfir Pravda
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As such technology has become more efficient and with greater insight - elements that once were not possible. Account-based marketing (ABM) has become a well-versed term in creating an efficient approach at targeting valuable prospects and as a result