Recent posts
SaaS is not dead. It is bleeding from a thousand cuts.
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, evRead more...
CRM Isn’t the Revenue System. It’s the Data Layer Beneath It.
A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains. Read more...
From Integrating Tools to Building Systems
Photo by Feri & Tasos on Unsplash Editor’s Note: This piece is not a prediction about the future of go-to-market. It is a personal reflecRead more...
The Godfather of Revenue Marketing: Revenue Marketing is Dead
Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketRead more...
Bridging Performance and Storytelling in Marketing
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, HeaRead more...
Subscribe
Subscribe to our Blog:
Conversational Marketing for B2B Buyers
September 8, 2019
Kfir Pravda
Let’s face it - our job is becoming increasingly challenging. Demand generation it is. It has become harder to engage prospects in a meaningful, frictionless way. The reason is that, on-the-one-hand, those who sell are pushed to scale their effort and be efficient, while those who buy - just want to make the right decision and buy. (more…)