We’ve spoken to a lot of companies this year who are seeing an increase in meetings booked via calls and LinkedIn compared to emails. However, email is still a core part of the Outbound approach and likely always will be. Writing emails is time consuming - it’s hours and hours of work and this is not time that sellers have in
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
Scaling Outbound with AI
May 11, 2023
Kylie Cohen
We’ve spoken to a lot of companies this year who are seeing an increase in meetings booked via calls and LinkedIn compared to emails. However, email is still a core part of the Outbound approach and likely always will be. Writing emails is time consuming - it’s hours and hours of work and this is not time that sellers have in