We’ve spoken to a lot of companies this year who are seeing an increase in meetings booked via calls and LinkedIn compared to emails. However, email is still a core part of the Outbound approach and likely always will be. Writing emails is time consuming - it’s hours and hours of work and this is not time that sellers have in
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Scaling Outbound with AI
May 11, 2023
Kylie Cohen
We’ve spoken to a lot of companies this year who are seeing an increase in meetings booked via calls and LinkedIn compared to emails. However, email is still a core part of the Outbound approach and likely always will be. Writing emails is time consuming - it’s hours and hours of work and this is not time that sellers have in