While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. Requesting
Category: Account Based Marketing
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
How to Run a Successful Account Based Marketing Program
October 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.
Experts Weigh In: What is Account Based Marketing?
September 12, 2017
At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and
Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here,
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Spearfishing in the Digital Pond
December 12, 2019
Kfir Pravda
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As such technology has become more efficient and with greater insight - elements that once were not possible. Account-based marketing (ABM) has become a well-versed term in creating an efficient approach at targeting valuable prospects and as a result