Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There
Category: Account Based Marketing
Intent Data for Account-Based Marketing and B2B Selling
March 16, 2022
Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
Creating an Enterprise Request a Demo Page – 9
August 6, 2019
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. Requesting
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
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The Future of Pricing and Work with AI
January 28, 2025
Tali Fierer
In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for professional service businesses. The platform helps bring together scattered data from manual methods like Excel spreadsheets, and optimizes pricing for profitability by aligning the work being sold with its costs and deliverables. The pair discusses the way AI is