Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
Category: Account Based Marketing
Creating an Enterprise Request a Demo Page – 9
August 6, 2019
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. Requesting
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
How to Run a Successful Account Based Marketing Program
October 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.
Experts Weigh In: What is Account Based Marketing?
September 12, 2017
At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and
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Intent Data for Account-Based Marketing and B2B Selling
March 16, 2022
Kfir Pravda
Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers and enterprise AEs can target specific accounts with relevant messaging, promotions and outbound programs to help move the customer through the sales funnel faster and with better results. They could also identify new accounts that are in the market