Intent data provides marketers and sales leaders insight into potential customers’ interests and purchase stage. By gathering and analyzing intent signals, marketers
Category: Account Based Marketing
Spearfishing in the Digital Pond
December 12, 2019
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s.
Creating an Enterprise Request a Demo Page – 9
August 6, 2019
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. Requesting
How to Gain the Sales Team’s Trust with Account
November 13, 2017
The key to a successful ABM program is the collaboration between marketing and sales. Unfortunately, it’s not such an easy relationship to
Measuring Account Based Marketing Success
October 9, 2017
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how
How to Run a Successful Account Based Marketing Program
October 2, 2017
We’ve covered the basics of Account Based Marketing (ABM) in previous blog posts, but now it’s time to get down to business.
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Email Deliverability: Why It Matters for B2B Revenue Growth
April 27, 2023
Itzhak Wolkowicz
Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There are two main aspects to email deliverability: Technical Setup and Execution. IT departments often focus on ensuring the technical email sending infrastructure is set up correctly (a topic outside the scope of this blog-post), however, the behavior of reps