While marketing budgets may not be increasing, your clients’ expectations are. Marketers are tasked with the challenge of doing more with less,
Author: Farrah Fidler
About Farrah Fidler
Posts by Farrah Fidler:
#B2BTalks Breakfast – Marketing Automation Workshop
January 6, 2014
Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful
#B2BTalks – How to Build a Sales and Marketing
December 1, 2013
One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing
#B2Btalks – Marketing Cloud-based Products
October 9, 2013
B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and
Information Addicts Anonymous
April 25, 2013
Our CEO is...well...special. He always sends us articles that he's reading at all hours of the day and night, whether it's about
Colabo Launches Self-Service Marketing Analytics
February 27, 2013
Marketers are facing major challenges when they need to make decisions based on data that is in separate silos internally, and not
Creating Community Online and IRL
May 29, 2014
Farrah Fidler
It was 2005 when I signed up for Facebook and explored this world of pictures from last night after they'd been uploaded from an actual camera, and statuses that changed more frequently than AIM away messages. I adapted to this new way of communicating and interacting, a way that at the time seemed to focus more on what happened when we