Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing
Author: Farrah Fidler
About Farrah Fidler
Posts by Farrah Fidler:
#B2BTalks – Call for Speakers
October 25, 2016
B2B doesn’t have to mean boring-to-boring We are gearing up for our next #B2BTalks event on November 8, and we want to
Lead Generation Tips and Tricks from the Experts
March 28, 2016
In the last segment from #B2BTalks 4, our panel of speakers share their top lead generation tips and tricks. Watch the video
How and When to Engage Prospects for Maximum Influence
March 3, 2016
In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They
Why Email is Still the Best Channel for Lead
July 27, 2015
Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel
The Best Online Channels for Lead Generation
May 18, 2015
If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads.
Is Awareness Still Relevant for B2B Marketers?
December 27, 2016
Farrah Fidler
The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and have a presence in order to bring in new customers. Today, we must bring marketing qualified leads to sales. If today marketers are seen as an extension of sales, then is awareness still relevant for B2B marketers? (more…)