Get the Budget You Need

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“My CEO sees the marketing department as a presentation factory.”
“Management doesn’t approve additional budget for anything besides events.”
“Our job is to create collateral for the sales team, nothing more.”
“We had amazing PR a couple of months ago, and no one understands the success.”
“We need a new website, but management won’t approve it.”
“We don’t do social media; our CEO doesn’t believe in it.”


Selling your designs online – Sense of Fashion

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hp270991602Creating an appealing social shopping experience is a challenge, and trying to do so with non geeky goods (read not gadgets) is even a bigger challenge. Sense of Fashion, a new Israeli startup is trying to do exactly that.

Luckily, it has a great team, including Daria Shualy, Yael Givon, and Yariv Habut, all are friends and experienced media and tech folks. I had a chance to chat with them a bit:

1. What’s sense of fashion?
Sense of Fashion is home to all indie fashion lovers: fashionistas, designers, fans, fashion students, street fashion bloggers, photographers, anyone who expresses themselves through fashion. It’s a real live place, where all these people can interact in a genuine way, influence, get inspired, sell and shop. More