Sep 21, 2016

From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner

Kfir Pravda Business, Marketing 0 Comment

World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner Business Development Director, Nancy Shapira-Aronovic, to find out how Israeli companies can improve their exposure with this influential company. The interview centered on two important Gartner reports: Cool Vendor and Magic Quadrant. We discussed the differences between them and Gartner’s criteria for both Cool Vendor and Magic Quadrant status.
More

Sep 20, 2016

Content Marketing Experts Reveal Their Top Tips and Tools

Jen Glazer #B2Btalks, B2B Digital Marketing, Content marketing, Digital marketing, Tips and Tricks #B2BTalks, Events, Marketing, Marketing Automation, Social Media 0 Comment

In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion, and together they provide a must-have list for content marketers. The top tools and tips provided by the panelist include: More

Aug 31, 2016

Why Localization is Important for Your Content

Jen Glazer #B2Btalks, B2B Digital Marketing, content creation, Content marketing, Localization, Social Content #B2BTalks, B2B Digital Marketing, Events, Lead Generation, Marketing, Social Media 0 Comment

How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies.

For previous #B2BTalks, click here!

Aug 22, 2016

How to Best Utilize Your Resources for Content Creation

Jen Glazer #B2Btalks, B2B Digital Marketing, content creation, Content marketing #B2BTalks, B2B Digital Marketing, Events, Lead Generation, Marketing 0 Comment

In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external tools, to create valuable content. Each panelist shares unique ways in which they harness the knowledge and expertise of other employees to create worthwhile content. Make sure to watch the video to find out more!

For previous #B2BTalks, click here!

Jul 25, 2016

Top Expert Tips for Digital Transformation

Jen Glazer #B2Btalks, B2B Digital Marketing, Digital marketing, Traditional Marketing #B2BTalks, B2B Digital Marketing, Events, Marketing 0 Comment

The question posed to our panelists in this installment of #B2BTalks was one that marketers could practically apply to their own experiences in their organizations. Kfir, as the panel moderator, asked each panelist to give their best tip to help companies going through a transition to digital marketing. More

Jul 18, 2016

Recipe for Success: The Technology Behind the Scenes

Jen Glazer #B2Btalks, B2B Digital Marketing, Digital marketing, Marketing, Marketing Technology, Traditional Marketing #B2BTalks, B2B Digital Marketing, Events, Marketing, Marketing Automation, Technology 0 Comment

In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More

Jul 11, 2016

How To Convince Management to Use a Digital Approach

Jen Glazer #B2Btalks, B2B Digital Marketing, Budget, Digital marketing, Marketing, Traditional Marketing #B2BTalks, B2B Digital Marketing, Budget, Events, Marketing 0 Comment

The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More

Jul 4, 2016

The Challenges of Transitioning to Digital Marketing

Jen Glazer #B2Btalks, B2B Digital Marketing, Budget, Digital marketing, Traditional Marketing #B2BTalks, B2B Digital Marketing, Budget, Events, Marketing 0 Comment

In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap between traditional and digital marketing. More

May 5, 2016

Get the Budget You Need

Kfir Pravda B2B marketing, Budget, Marketing, Marketing strategy, Presentation, Website Business, Marketing 0 Comment

“My CEO sees the marketing department as a presentation factory.”
“Management doesn’t approve additional budget for anything besides events.”
“Our job is to create collateral for the sales team, nothing more.”
“We had amazing PR a couple of months ago, and no one understands the success.”
“We need a new website, but management won’t approve it.”
“We don’t do social media; our CEO doesn’t believe in it.”

More

Dec 8, 2015

How to Win the B2B Market in 2016

Kfir Pravda B2B, B2B Digital Marketing, B2B marketing, B2B Marketing Summit B2B Digital Marketing, Events, Marketing 0 Comment

17.6 touch points are required on average to close a B2B deal today.

According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we are all facing, and it seems that things are going to get worse. With 76% of B2B marketers planning to create more content in 2016, we will see more leads coming into our pipeline in earlier stages, increasing the need for smart nurturing and insights into the buyer journey. More

Marketing