Nov 2, 2016

From Boring to Brilliant – Innovation in B2B Marketing

Farrah Fidler #B2Btalks, B2B Digital Marketing, B2B marketing, Innovation, Marketing #B2BTalks, Events, Marketing 0 Comment

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation.

According to a B2B Marketing International survey, 72% of U.S. companies see innovation as one of their top 5 current business challenges, but still plan on putting 56% of their marketing efforts into branding/marketing communications. So how can you keep your marketing team on the cutting edge of innovation? More

Oct 18, 2016

The State of Marketers

Jen Glazer #B2Btalks, B2B Digital Marketing, Budget, Content marketing, Digital marketing #B2BTalks, B2B Digital Marketing, Budget, Marketing, Marketing Voices, Social Media, Technology 0 Comment

In part 1 of #B2BTalks 8, Planning your Annual Marketing Strategy, Nancy Shapira, Business Development Manager for Gartner Israel, discussed some of the results from a Gartner Report regarding the state of marketers going into 2016. The report focused on North American and UK-based businesses with a yearly revenue of at least $500 million. More

Sep 21, 2016

From Cool Vendor to Magic Quadrant – Best Practice for Working with Gartner

Kfir Pravda Business, Marketing 0 Comment

World leading technology research and advisory firm Gartner influences the decision-making processes of IT and vendor companies globally. We recently interviewed Gartner Business Development Director, Nancy Shapira-Aronovic, to find out how Israeli companies can improve their exposure with this influential company. The interview centered on two important Gartner reports: Cool Vendor and Magic Quadrant. We discussed the differences between them and Gartner’s criteria for both Cool Vendor and Magic Quadrant status.
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Sep 20, 2016

Content Marketing Experts Reveal Their Top Tips and Tools

Jen Glazer #B2Btalks, B2B Digital Marketing, Content marketing, Digital marketing, Tips and Tricks #B2BTalks, Events, Marketing, Marketing Automation, Social Media 0 Comment

In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion, and together they provide a must-have list for content marketers. The top tools and tips provided by the panelist include: More

Aug 31, 2016

Why Localization is Important for Your Content

Jen Glazer #B2Btalks, B2B Digital Marketing, content creation, Content marketing, Localization, Social Content #B2BTalks, B2B Digital Marketing, Events, Lead Generation, Marketing, Social Media 0 Comment

How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies.

For previous #B2BTalks, click here!

Aug 22, 2016

How to Best Utilize Your Resources for Content Creation

Jen Glazer #B2Btalks, B2B Digital Marketing, content creation, Content marketing #B2BTalks, B2B Digital Marketing, Events, Lead Generation, Marketing 0 Comment

In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external tools, to create valuable content. Each panelist shares unique ways in which they harness the knowledge and expertise of other employees to create worthwhile content. Make sure to watch the video to find out more!

For previous #B2BTalks, click here!

Jul 25, 2016

Top Expert Tips for Digital Transformation

Jen Glazer #B2Btalks, B2B Digital Marketing, Digital marketing, Traditional Marketing #B2BTalks, B2B Digital Marketing, Events, Marketing 0 Comment

The question posed to our panelists in this installment of #B2BTalks was one that marketers could practically apply to their own experiences in their organizations. Kfir, as the panel moderator, asked each panelist to give their best tip to help companies going through a transition to digital marketing. More

Jul 18, 2016

Recipe for Success: The Technology Behind the Scenes

Jen Glazer #B2Btalks, B2B Digital Marketing, Digital marketing, Marketing, Marketing Technology, Traditional Marketing #B2BTalks, B2B Digital Marketing, Events, Marketing, Marketing Automation, Technology 0 Comment

In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More

Jul 11, 2016

How To Convince Management to Use a Digital Approach

Jen Glazer #B2Btalks, B2B Digital Marketing, Budget, Digital marketing, Marketing, Traditional Marketing #B2BTalks, B2B Digital Marketing, Budget, Events, Marketing 0 Comment

The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More

Jul 4, 2016

The Challenges of Transitioning to Digital Marketing

Jen Glazer #B2Btalks, B2B Digital Marketing, Budget, Digital marketing, Traditional Marketing #B2BTalks, B2B Digital Marketing, Budget, Events, Marketing 0 Comment

In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap between traditional and digital marketing. More

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