Sep 20, 2016
In this #B2BTalks video our panelists were asked to provide their top tools and tips, and they did not disappoint. Hear from the experts what essential tools and tips helped them reach success. Each panelist brings something unique to the discussion, and together they provide a must-have list for content marketers. The top tools and tips provided by the panelist include: More
Aug 31, 2016
How important is localization when it comes to content marketing and social media? In this #B2BTalks our panelists address this very question and give their top tips for localization. The conclusion: localization is essential to any global organization. Watch the video to find out how to overcome obstacles related to localization and what the experts are doing within their companies.
For previous #B2BTalks, click here!
Aug 22, 2016
In this installment of #B2BTalks, our panel looks at different ways to use the human resources within your company, as well as external tools, to create valuable content. Each panelist shares unique ways in which they harness the knowledge and expertise of other employees to create worthwhile content. Make sure to watch the video to find out more!
For previous #B2BTalks, click here!
Jul 25, 2016
The question posed to our panelists in this installment of #B2BTalks was one that marketers could practically apply to their own experiences in their organizations. Kfir, as the panel moderator, asked each panelist to give their best tip to help companies going through a transition to digital marketing. More
Jul 18, 2016
In this installment of #B2BTalks, our panel discusses what technologies they are using behind the scenes in order to be able to track and attribute revenue to a meaningful marketing activity. More
Jul 11, 2016
The decision to switch to digital marketing is not always an easy one, especially if there is pushback from management. Our panel discussed some of the issues and solutions faced when convincing the decision makers that digital is a necessity. More
Jul 4, 2016
In this #B2BTalks video, our panelists outline two of the major challenges marketers are facing today when trying to bridge the gap between traditional and digital marketing. More
May 5, 2016
“My CEO sees the marketing department as a presentation factory.”
“Management doesn’t approve additional budget for anything besides events.”
“Our job is to create collateral for the sales team, nothing more.”
“We had amazing PR a couple of months ago, and no one understands the success.”
“We need a new website, but management won’t approve it.”
“We don’t do social media; our CEO doesn’t believe in it.”
Dec 8, 2015
17.6 touch points are required on average to close a B2B deal today.
According to BrightFunnel, a company that analyzes funnel performance of enterprise companies such as Cloudera, this number grows every year, as well as the time required to close a deal, and the time it takes a lead to become relevant to sales. This is the reality that we are all facing, and it seems that things are going to get worse. With 76% of B2B marketers planning to create more content in 2016, we will see more leads coming into our pipeline in earlier stages, increasing the need for smart nurturing and insights into the buyer journey. More
Jun 8, 2015
“What is the most important thing for a company? Is it the cash flow? Is it the inventory? Nuh-uh. It’s the people. The people.”
Whether or not you take management advice from Michael Scott, Regional Director of Dunder Mifflin from the popular comedy show The Office, he makes a valid point. While we may rely more on our iPads than our paper distributor in order to run our daily business operations, what’s really most important is the people, our customers.
Customers today have high expectations and hold more power than ever before. IBM is plowing forward with various platforms to help marketers meet these demands. In a world with constant connectivity, customers demand almost instant responses and one misstep in their buying experience can leave them running to your competitor, along with hundreds of their Facebook friends and Twitter followers. This is the challenge that IBM’s various marketing platforms face. These include Silverpop and Unica for marketing automation, along with Watson and other Business Intelligence platforms for valuable insights. More
