About Farrah Fidler

Posts by Farrah Fidler:

#B2BTalks Breakfast – Marketing Automation Workshop

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B2BTalks logo

Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there.

So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir Pravda (of Pravda Media Group). For a primer, please download our in-depth paper. More

#B2BTalks – How to Build a Sales and Marketing Machine

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One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing machine. The speakers we will hear from at this #B2BTalks are considered leaders in this aspect. We’ll talk about the strategy and processes put into place in their companies, as well as the talents and technology required to build the bridge between sales and marketing.

Join us Sunday, December 8 at 6pm and meet with other B2B marketers. There will be a Q&A following the panel – we encourage an open discussion so get your questions ready! Refreshments will be served. For those who can’t make it, you can follow the conversation at #B2BTalks. More

#B2Btalks – Marketing Cloud-based Products

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#b2btalks cloud

B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and customers, from cultural differences to working with local marketing teams.

Join us Sunday, October 27 at 6pm and meet B2B marketers who will discuss the Challenges, Tools, and Tips to succeed in marketing cloud-based products to global audiences. There will be a Q&A following the panel – we encourage an open discussion so get your questions ready! Refreshments will be served. For those who can’t make it, we will provide a link to join us via Google Hangout. You can also follow the conversation at #B2Btalks. More

Weekend Treats for Your Morning Coffee

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Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now that the weekend is approaching, here are the best articles we posted this week to read while you’re enjoying your morning coffee.

Who doesn’t love a fun party over the weekend? Planning a party is challenging and requires a lot of thinking about the people you are inviting, what kind of food to serve, etc. In this article, Jamie Fairbairn finds many similarities between Online Marketing and throwing a party. When inviting your friends to a party, you want to reach them on their preferred channel of communication. To help you do that here are 5 mobile marketing tools to reach your customers on the go.

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Information Addicts Anonymous

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Our CEO is…well…special. He always sends us articles that he’s reading at all hours of the day and night, whether it’s about the latest digital marketing trends, Facebook’s recent update (again), a cool iPad app he found that’s going to make our lives easier and more productive, a podcast about typography (seriously), or even a cool new design site. We don’t know how he consumes so much information – or even if he sleeps! – but we’re happy he does. He’s like our own personal feedly with only the saved content, and we’re happy to make him yours too.

Kfir Screens

We’re going to send out a bi-weekly email with what we think are some of the most useful, informative, and interesting links we’ve found, so that you can sleep at night while Kfir isn’t. We hope you’ll sign up by filling out the form below. And if you have any links you’d like to share with us, feel free to tweet us at @PravdaMG.

Colabo Launches Self-Service Marketing Analytics

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Screen Shot 2012-12-26 at 2.50.20 PM

Marketers are facing major challenges when they need to make decisions based on data that is in separate silos internally, and not integrated with the outside world. Colabo launched yesterday, solving this problem by enabling marketers to connect the dots between external data sources, like social networks, and internal sources, like the App Store. Check it out!

Ad:Tech Social Summit

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Ad-Tech

We had the chance to speak with Levi Schapiro, organizer of the Ad & Social Tech Summit taking place February 11 at Tel Aviv University, to find out what makes Israel a source of innovation in advertising technology, and what we can look forward to at the summit. Read about it in this interview. More