For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of
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Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
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There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
Kfir Pravda
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of