I love Techdirt. Their cynical writing style is fun to read. Their in-depth knowledge is amazing. But they are missing the point in their post about entertainment industry: Gatekeepers don't make much sense. Actually they do. In a world where media distribution was complex and expensive, gatekeepers enabled the whole industry to exist. But now, the internet is changing the
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Gatekeepers Make a Lot of Sense
April 17, 2011
Kfir Pravda
I love Techdirt. Their cynical writing style is fun to read. Their in-depth knowledge is amazing. But they are missing the point in their post about entertainment industry: Gatekeepers don't make much sense. Actually they do. In a world where media distribution was complex and expensive, gatekeepers enabled the whole industry to exist. But now, the internet is changing the