The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and technology available, leveraging intent data can help sales teams work smarter and achieve better results. Using intent data allows sales teams to engage with potential customers earlier in the sales cycle, reducing the time spent competing on price. This,
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
Unlocking B2B Sales Success with Intent Data
April 16, 2023
Kfir Pravda
The use of intent data in B2B sales is essential for success in today’s business world. With the abundance of data and technology available, leveraging intent data can help sales teams work smarter and achieve better results. Using intent data allows sales teams to engage with potential customers earlier in the sales cycle, reducing the time spent competing on price. This,