For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
Kfir Pravda
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of