We’re moving right along in our third series of #B2BTalks, this time bringing you three marketing experts from vastly different backgrounds. When
Tag: measurement
Does Like Make Us Stupid?
July 26, 2010
Image by debaird™ via Flickr In a world of likes, what is the value of engagement? Facebook made "like" easy. Just a
Measuring Account Based Marketing Success
October 9, 2017
Farrah Fidler
Account Based Marketing requires a change in strategies, budget allocation, and processes. Once you’ve put them in place, you may wonder how you can evaluate the effectiveness of this new marketing approach. Here are some key indicators to consider when trying to assess ABM’s success. (more…)